{"id":3691,"date":"2019-08-01T17:27:54","date_gmt":"2019-08-01T21:27:54","guid":{"rendered":"https:\/\/www.stevenslee.com\/sesesop\/?post_type=transaction&#038;p=3691"},"modified":"2026-07-20T17:01:18","modified_gmt":"2026-07-20T21:01:18","slug":"newage-industries","status":"publish","type":"transaction","link":"https:\/\/www.stevenslee.com\/sesesop\/outcome\/newage-industries\/","title":{"rendered":"NewAge Industries"},"content":{"rendered":"\r\n\r\n<header class=\"entry-header\">\r\n<div class=\"grid1120 entry-header-inner\"><header class=\"entry-header\">\r\n<div class=\"grid1120 entry-header-inner\">\r\n<h1 class=\"entry-title\">NewAge Industries<\/h1>\r\n<header class=\"entry-header\">\r\n<div class=\"grid1120 entry-header-inner\">\r\n<h2 class=\"header-description\">Making the Final Leap to 100 Percent Employee Ownership<\/h2>\r\n<\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><header class=\"entry-header\" 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data-rocket-lazy-bg-93fe095b-5539-4fc3-a4c4-f9e47165fb2f=\"excluded\">\r\n<div class=\"grid1120 entry-header-inner\"><header class=\"entry-header\">\r\n<div class=\"grid1120 entry-header-inner\"><header class=\"entry-header\">\r\n<div class=\"grid1120 entry-header-inner\"><header class=\"entry-header\">\r\n<div class=\"grid1120 entry-header-inner\"><header class=\"entry-header\">\r\n<div class=\"grid1120 entry-header-inner\"><header class=\"entry-header\">\r\n<div class=\"grid1120 entry-header-inner\"><header class=\"entry-header\">\r\n<div class=\"grid1120 entry-header-inner\"><header class=\"entry-header\">\r\n<div class=\"grid1120 entry-header-inner\"><header class=\"entry-header\">\r\n<div class=\"grid1120 entry-header-inner\"><header class=\"entry-header\">\r\n<div class=\"grid1120 entry-header-inner\">\r\n<h2><strong style=\"font-size: 25px\">Overview<\/strong><\/h2>\r\n<\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header><\/div>\r\n<\/header>\r\n<div class=\"entry-content-main\">\r\n<div class=\"entry-content-main\">\r\n<div class=\"entry-content-main\">\r\n<div class=\"entry-content-main\">\r\n<div class=\"entry-content-main\">\r\n<div class=\"entry-content-main\">\r\n<div class=\"entry-content-main\">\r\n<div class=\"entry-content-main\">\r\n<div class=\"entry-content-main\">\r\n<div class=\"cs-col-left\">\r\n<p class=\"wp-block-paragraph\">Located in Southampton, PA,\u00a0<a href=\"http:\/\/www.newageindustries.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">NewAge Industries<\/a>\u00a0celebrated 65 years of service in 2019. The Company manufactures and fabricates thermoplastic and thermoset tubing and hose and also supplies fittings and clamps. Priding itself on high quality, a wide selection of products and a commitment to personal service, NewAge Industries was founded by Raymond Baker and has remained within the Baker family. The Company has 210 team members.<\/p>\r\n<h3><strong>Situation<\/strong><\/h3>\r\n<p>NewAge Industries\u2019 CEO Ken Baker, working with professionals from SES and its affiliated law firm, established an ESOP in 2006, when Baker sold 30 percent of the Company to the employees. The ESOP instilled a pride of ownership in NewAge Industries\u2019 employees, and added a new incentive to employees\u2019 retirement plans. An additional 10 percent of the Company was sold to the ESOP seven years later, and in 2016 the ESOP\u2019s ownership was increased to 49 percent, all under the guidance of SES professionals.<\/p>\r\n<h3><strong>Solution<\/strong><\/h3>\r\n<p>Looking again to SES ESOP Strategies as a trusted advisor, Baker aimed to solidify the Company\u2019s succession plan and make NewAge Industries a 100 percent employee-owned company. Working on behalf of the Company, SES professionals negotiated a debt raise and the details of the final ESOP transaction. All of the prior ESOP transactions were funded with seller debt. Moving to a 100 percent ESOP-owned company, the Company wanted to take advantage of the current senior bank debt market. SES finance professionals ran a thorough senior debt raise process with banks competing against one another to get the business. Attorneys from SES\u2019s legal affiliate negotiated the legal documents for the transaction and also represented an independent committee of the Board. The ESOP and the financing transactions were both closed on Aug. 23, 2019.<\/p>\r\n<p>In doing the ESOP in four stages, the share price increased more than 1000%, and Baker feels he received close to strategic value for the shares overall. Also, as a result of becoming a 100 percent ESOP-owned S Corporation, NewAge now enjoys the benefits of operating as a tax-exempt business enterprise due to the tax-exempt status of the ESOP as the company\u2019s sole shareholder, freeing up $14 million that would\u2019ve been paid in taxes in 2020.<\/p>\r\n<p>Embracing the ownership culture already prevalent at the Company, NewAge Industries\u2019 employee owners\u00a0<a href=\"https:\/\/vimeo.com\/365512702\" target=\"_blank\" rel=\"noopener noreferrer\">shared their enthusiasm over becoming 100 percent employee-owned<\/a>\u00a0following the transaction. The Company was also featured in\u00a0<a href=\"https:\/\/www.nytimes.com\/2020\/10\/23\/your-money\/sale-company-employees-esop.html\" target=\"_blank\" rel=\"noopener noreferrer\"><em>New York Times<\/em>\u00a0article touting the benefits of ESOPs<\/a>.<\/p>\r\n<p>\u201cThis is the outcome I\u2019ve always hoped for, and I\u2019m very happy that we\u2019ve had SES to guide us through,\u201d said Ken Baker, CEO. \u201cThe pride of ownership among our employees shines through to customers, and we are also pleased that the ESOP sets up a succession plan that will ensure NewAge Industries is in this business far into the future, ensuring our customers have continuity of the service they\u2019ve come to trust.\u201d<\/p>\r\n<p>For more information on this transaction, please contact\u00a0<a href=\"mailto:jgs@sesesop.com\">Jim Steiker<\/a>, Chairman, at 215.508.5643 or\u00a0<a href=\"mailto:stma@sesesop.com\">Sean-Tamba Matthew<\/a>\u00a0at 215.508.7705.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[],"tags":[],"class_list":["post-3691","transaction","type-transaction","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NewAge Industries - SES ESOP Strategies<\/title>\n<meta name=\"description\" content=\"Waldron engaged SES ESOP Strategies, along with its affiliated law firm,\u00a0Stevens &amp; Lee, to structure the new ESOP plan and guide the Company through the transaction process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stevenslee.com\/sesesop\/transaction\/newage-industries\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NewAge Industries - SES ESOP Strategies\" \/>\n<meta property=\"og:description\" content=\"Waldron engaged SES ESOP Strategies, along with its affiliated law firm,\u00a0Stevens &amp; Lee, to structure the new ESOP plan and guide the Company through the transaction process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stevenslee.com\/sesesop\/transaction\/newage-industries\/\" \/>\n<meta property=\"og:site_name\" content=\"SES ESOP Strategies\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-20T21:01:18+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stevenslee.com\\\/sesesop\\\/transaction\\\/newage-industries\\\/\",\"url\":\"https:\\\/\\\/www.stevenslee.com\\\/sesesop\\\/transaction\\\/newage-industries\\\/\",\"name\":\"NewAge Industries - SES ESOP Strategies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stevenslee.com\\\/sesesop\\\/#website\"},\"datePublished\":\"2019-08-01T21:27:54+00:00\",\"dateModified\":\"2026-07-20T21:01:18+00:00\",\"description\":\"Waldron engaged SES ESOP Strategies, along with its affiliated law firm,\u00a0Stevens & Lee, to structure the new ESOP plan and guide the Company through the transaction process.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.stevenslee.com\\\/sesesop\\\/transaction\\\/newage-industries\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.stevenslee.com\\\/sesesop\\\/transaction\\\/newage-industries\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.stevenslee.com\\\/sesesop\\\/transaction\\\/newage-industries\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.stevenslee.com\\\/sesesop\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transactions\",\"item\":\"https:\\\/\\\/www.stevenslee.com\\\/sesesop\\\/transaction\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"NewAge Industries\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.stevenslee.com\\\/sesesop\\\/#website\",\"url\":\"https:\\\/\\\/www.stevenslee.com\\\/sesesop\\\/\",\"name\":\"Griffin Financial Group\",\"description\":\"TAILORED ESOP SOLUTIONS. 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